Wordpress Certified Editor Practice Exam

The statement that keywords help improve a website's search engine ranking is accurate because keywords play a critical role in search engine optimization (SEO). When you incorporate relevant keywords into your WordPress content, search engines can better understand what your pages are about. This understanding allows search engines to index the content correctly, increasing the chances that your website will appear in search results when users seek information related to those keywords. Strategic keyword use can enhance visibility, attract targeted traffic, and ultimately lead to better online engagement and conversions. Headings, while important for structure, are not the exclusive place for keywords. Including keywords more broadly throughout the content, metadata, and alt text can also contribute to SEO. Moreover, keywords are essential for blogging, as they direct the audience to the content that matters to them. Finally, while categories are an organizing tool in WordPress, they do not preclude the use of keywords in other aspects of SEO; therefore, it's important to utilize keywords across various elements for maximum effectiveness.